| mCampaigner |
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| mCampaigner - User Friendly and Customizable Platform for Managing Mobile Marketing and Promotions |
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| mCampaigner is the latest innovation that lets you communicate directly to your target audience in minutes, providing instant results and long term returns. Unicel’s mCampaigner is Interactive Mobile Platform that enables enterprise to create interactive mobile campaigns directly from desktop. It is totally customized solution for enterprises to help them achieve their marketing objectives with minimal efforts |
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| With the mCampaigner you can create mobile campaigns quickly and easily and deliver targeted messages to your potential customers. mCampaigner allows you to distribute and deliver targeted messages immediately and effectively. Furthermore, it gives you the ability to measure your marketing efforts and allow access to prospective clients and qualified leads, instantly. |
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| The campaign manager controls whether campaigns are a simple push-based message sent out to a database of numbers or are pull-based, waiting for a response from external media i.e. TV, magazines or billboards. . |
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| Set date and time of out-bound message delivery |
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| Select to send to any database source |
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| Create the message including text / logos / ring tones or picture message |
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| Personalize messages with information from database, i.e. recipients first |
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| Features |
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| Allows Merchants to Send Targeted Message to Subscribers. A completely automated service, mCampaigner allows sending promotional messages to potential customers at one go. |
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| Campaign Definition. mCampaigner allows defining the campaign on broad number of parameters such as: |
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| Target interest areas |
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| Message or e-coupon |
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| Start date and time, and duration of campaign |
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| Trigger conditions (presence, location, time) |
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Campaign Dimensioning. Allows campaigned be dimensioned on number of accessible subscribers.
Campaign Execution. Delivers message only when criteria are satisfied
Campaign Reporting. Provides extensive reporting and has capability to email them directly to concerned person. Few of the sample reports: |
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| Total number of targeted subscribers |
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| Number of target subscribers for whom criteria met and message delivered |
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| Total number of successful and unsuccessful message delivery attempts |
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