| Media Integration |
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| Media companies can use Virtual Number services for a variety of applications: |
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| Conduct polls/ contests amongst readers/ viewers/ listeners |
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| Provide 'content on demand' thru SMS and WAP pushes |
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| Provide 'Call to Action' services to their commercial advertisers |
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| Promote various services for viewers, listeners and readers |
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| Mobile Marketing and Advertising (permission based marketing) |
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| SMS is an effective tool for Direct Marketing. An opt-in database can be built using various media. This database can be used for variety of Direct Marketing initiatives including permission based advertising through mobile phones. |
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